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HHCD PALLS project

Our aim is to develop an inclusive, socially and economically sustainable Later Living housing model in town and city centre avoiding age segregation.

At a glance

  • There is a chronic undersupply of suitable Later Living housing and lack of market innovation.
  • The Later Living market is forecast to grow significantly in 25 years, attracting investment of up to £5.7bn a year until 2040 and increase by 40% in 5 years to £55.2bn. (HAPPI 5 and Knight Frank, 2019).
  • The aim of this Knowledge Transfer Partnership (KTP) is to develop an innovative new mixed-use Later Living typology for urban sites, in town centres, that provide middle market and affordable, build-to-rent housing for the over 65s, woven into the heart of thriving urban communities.
  • The research will question the status quo in the Later Living housing market, the future demands on the sector and the way in which an innovative design approach could help the UK to adapt to the changing housing requirements of a population that is living longer.

Key details

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More information

By 2030, nearly 1 in 5 people in the UK will be aged 65 or over. The greatest increase will be seen in people over 85, which will double to 3.2m in 2041 (Age UK,2019).

In many other developed economies, e.g. Australia & USA, 1 in 20 retired people live in a home that has been specially designed to support an older person through the rest of their life.

In the UK this applies to only 1 in 200 retired people (LGA, 2017). 3.8M people in the UK over 65 are interested in downsizing, with an estimated housing stock value of £1.2trn (Legal & General 2018). To meet demand 38,000 additional homes a year are needed for the rental later living sector (HAPPI5 2019).

The Later Living market is forecast to grow significantly in 25yrs, attracting investment of up to £5.7bn a year until 2040 (HAPPI 5, 2019) and increase by 40% (£16bn) in 5yrs to £55.2bn (Knight Frank 2019).

We have secured £100,000 funding from Innovate UK for a two-year Knowledge Transfer Partnership with Cartwright Pickard to develop an innovative new mixed-use Later Living housing typology for urban sites in the UK. Our aim is to match fund this with key partners from industry.

The research will radically rethink and transform the UK construction industry’s approach to Later Living, combining expertise in housing, wellness and technology to help the UK adapt to the changing housing requirements of a population that is living longer.

The project will draw upon existing research, theory and international best practice from Europe, the USA, Australia and New Zealand.

The project will present flexible and adaptable design principles for a framework in which theoretical proof of concept can be applied to a live project on a town centre site in the UK.

The aim of this Knowledge Transfer Partnership (KTP) is to develop an innovative new mixed-use Later Living typology for urban sites, in town centres, that provide middle market and affordable, build-to-rent housing for the over 65s, woven into the heart of thriving urban communities.

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Email us at
[email protected]
HHCD PALLS project: Jeff Sheldon

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