I am a design and branding specialist. I’ve worked throughout Europe, the US and Japan, creating identities, design and advertising for new and established brands.

My research finds new ways to explore the complexities of modern branding. I consider the commercial world’s approach to the subject and what can be learnt from the Royal College of Art. The research is based on in-depth interviews with 15 RCA people. The connections between their common ideas are visualised in a new kind of mind map, which is central to my project. There are 12 A1 maps, one for each interview question.