The service industry represents around 75 per cent of the British economy, yet the role of design in transforming both public and private sector services is just emerging. Service Design has become the new frontier for designers who are seeking to make a strategic impact on business and society.
The RCA has just launched a new and highly innovative Service Design programme, building on an existing and successful core platform created by Design London. The programme offers a two-year MA in Service Design as well as opportunities for MPhil and PhD research. Students are immersed in the unique interdisciplinary environment of the RCA, enabling them to become specialists in service design while participating in the exciting design education environment of the School of Design. The course is delivered in association with Imperial College London, enabling students to enhance their skills in service design with advanced digital technology and business management disciplines.
The programme examines how design can transform the experience and value of services, making them compelling to users, as well as attractive and profitable for the organisations that deliver them. It educates students in the very latest tools and techniques of service design, and through its research activities develops pioneering new models for service innovation.
The course combines lectures, workshops and projects, grounded in empirical evidence drawn from ‘real world’ practice as well as theory. Students undertake group and individual projects that tackle the different domains of public service provision, consumer and business services, in partnership with leading service sector companies and public sector organisations.
For more information about the programme and application process, please contact:
service-design@rca.ac.uk
Open Days are held at the Royal College of Art between November and February of each academic year, to enable applicants to visit teaching programmes, and to meet staff and students.