Candidates for all MA courses are assessed on their existing qualities as demonstrated in their work and in their interview, as well as on their potential to benefit from the programme and to achieve MA standards overall. The assessment will consider: creativity, imagination and innovation evident in the work; ability to articulate the intentions of the work; intellectual engagement in relevant areas; appropriate technical skills; overall interview performance, including oral use of English.

• Students will normally have a BA, or an equivalent overseas qualification or sufficient work experience to demonstrate the appropriate intellectual, creative and personal qualities to engage with the demands of the programme.
• Students come from a wide range of backgrounds. While the majority still come directly from first-degree progammes in information design, new media design, graphic design, data visualisation, audio-visual  design and multimedia, students have also joined the course from backgrounds as diverse as anthropology, journalism, architecture and computing.

• All candidates are required to submit an online portfolio of work to be assessed by the programme’s senior staff team and student representatives.
• Candidates should construct an online portfolio that reflects their abilities, experience and interests.
• Candidates are selected on the basis of a body of work that demonstrates an advanced understanding of the subject and sufficient technical skill to realise intentions, evidence of commitment to the subject, intellectual curiosity, open-mindedness, the ability to collaborate, to engage in debate and respond to criticism, and the ability to engage in sustained and consistent study.
• Please download the Online Portfolio Application Guidelines.

• You should bring with you a portfolio containing a selection of your online submission in its finished physical form, as well as your most recent work or work in progress, together with supporting research material.