Specialism: ADS3
How will the new bigger body question architectural standards?
From the Caryatid to the sexless Neufert (wo)man, architecture has been based on the idealised human body. Society now sees the bigger body as a taboo subject. Both men and women are under huge pressure to follow the trend of the ‘super waif’. But unlike media perceptions of the ‘beautiful body’, that small is better, the average UK person has been growing from big to bigger. This project embraces the larger body and celebrates it. What emerges is a new aesthetic born of the architecture of indulgence and excess.