In 2025, consumer electronics will no longer be the same – they will be purchased through the O.System. Using printable electronics and rapid manufacturing processes, a more local consumer electronics industry is born. In this system, people select their electronic products online. They can then visit their local O.Store to talk to the technician about the purchase and add personal touches. O.Products can constantly evolve through update cards in the post, while old electronic cards are sent back for re-manufacture. O.Update is about understanding our needs and living in a transparent system where products are uniquely tailored to individual people.