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IMDC Perspectives

Key details

Time

  • 10am – 6pm

Location

  • Battersea
  • Intelligent Mobility Design Centre, Rausing Research and Innovation Building, 15 Parkgate Road, Battersea, London SW11 4NL

Price

  • Free

Who could attend

  • Everyone

Type

  • Exhibition

The Royal College of Art's Intelligent Mobility Design Centre (IMDC) are delighted to announce the first INTELLIGENT MOBILITY PERSPECTIVES.  This event will showcase visions of the future of Intelligent Mobility through a combination of MA student work and key IMDC projects with industry partners across the centre's three labs - Automotive Transitions, Humanising Technology and People and Places.

The exhibition gives a vibrant perspective toward the techno-cultural concerns and opportunities across the future mobility landscape - highlighting the opportunity for enlightened brands and creative professionals.

The IMDC is positioned within the RCA’s research centre framework to explore the ‘third age’ of automotive and mobility design - advancing traditional mobility design into a richer space of user understanding and techno-cultural opportunity. The IMDC is unique in delivering design and research through the Intelligent Mobility Design Centre in conjunction with students on the MA. This brings a distinct commercial context to the curriculum and an exposure to advanced design practices through close collaboration with OEM partnerships.

The work across the centre adopts an innovative and visionary approach to the formation of new mobility propositions - developing ideologies and processes of design to engage with the key global issues of sustainability, autonomy, future digital experiences, AI, and alternative power.

The work on display represents a series of OEM projects and individually generated briefs to a wide array of contemporary issues. These include exploration of the circular economy in future vehicle interiors, mobility for Gen A in future ‘15-minute cities’ and micromobility across Europe and Asia.

Discover the future of mobility